I've been thinking a lot lately about the state of the industry. The conventional publishing model has developed in such a way that it provides the songwriter the opportunity to get songs pitched to a number of artists. The result of this is that the understanding of possible outlets creeps into the creative process (or is blatantly the goal) and causes the songwriter to create art that is driven by the opportunities at hand.
What would happen if it were the other way around? What if instead of the opportunity driving the art, the art drove the opportunity? Deep down in my soul I desire this to be the case. I want to sit down and write whatever I feel led to create that day, and figure out a way to monetize the art on the back end.
It's becoming increasingly difficult to even get songs into the right hands for them to be recorded by major artists, let alone find their way onto the radio (for more reasons than are worth getting into). In the meantime, I believe it's most important for each songwriter to write the art they feel most led to create. Those will be the songs that have the greatest chance of standing the test of time.
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