Full Potential

After writing full-time for the past few years, I've noticed there are ruts that each of us can fall into periodically. One of these ruts develops when we believe that there's only one grading scale that matters: commercial radio. And if we don't succeed in that arena, then we must have failed in one way or another. But is this true? No.


The conventional music business does not naturally push creators to reach their full potential beyond the boundaries of the traditional radio song. No one else will make you push yourself to meet your full potential. That job belongs to each and every songwriter.

Instead of trying to just write songs that fit into the traditional definition of  a commercial song, explore the way you approach writing your next song. Who knows--maybe you'll discover a creative direction that feels most true to who you are.

Keep writing,

Ben

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