Hype Dreams

A junk food diet is unsustainable.

One consequence of the music industry generating less revenue is the lack of focus on developing talent. It's far easier to just try to sell people on hype. While Lady Gaga is really talented, I'm curious to see how strong her staying power is once her antics run out. It's the "quick buck" mentality (winning the lottery) compared to having a diverse investment portfolio. (And no, playing five different lottery games isn't considered a diverse portfolio.)

What does this mean for the independent songwriter/artist? We need to develop ourselves. We can't rely on anyone else to put inf the time or emotional effort to push us in the direction we need to go. So today, look at ways you can make some long-term, quality investments in your art and talent.

Keep writing (and investing),

Ben

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